MITSUBISHI MOTORS IN THE UK BRINGS TOUGH-TERRAIN ADVENTURES TO QUEST, DMAX AND DISCOVERY CHANNEL

Mitsubishi Motors in the UK is sponsoring adventure and exploration programming on Quest, DMAX and Discovery channel during July 2026.

The all-new Mitsubishi L200 Series 7 and new Outlander PHEV will appear around a range of adventure and exploration shows. Sponsored programming includes season four of Discovery Channel’s In the Eye of the Storm on Sky Premiere, which follows extreme weather events including supercell thunderstorms and tornadoes.

The L200 Series 7 and Outlander PHEV will transport other programmes onto TV screens including Treasure Hunters Down Under; Gold Divers; Expedition Unknown; and Ed Stafford: First Man Out, featuring the infamous explorer who escapes the planet’s most hostile environments.

“The all-new Mitsubishi L200 and new Outlander PHEV are the perfect 4×4 partners for taking on the ultimate challenges, tough terrains and the best adventures,” says George Wallis, Head of Marketing for Mitsubishi Motors in the UK. “Our sponsorship this summer brings together Mitsubishi’s four-wheel drive adventurers and intrepid human explorers on screen.”

“Adventure and exploration content continues to attract highly engaged audiences, thus making Quest, DMAX and Discovery Channel a natural environment to showcase Mitsubishi’s new vehicle range,” says Karin Seymour, Director of Clients & Marketing at Sky Media. “By aligning Mitsubishi Motors in the UK alongside premium adventure and exploration content, we’re creating a natural connection between the brand and viewers who value capability, discovery and the freedom to go further.”

The all-new L200 Series 7 pickup is designed and built to take on the toughest challenges of every terrain, and the new Outlander PHEV is created for efficient every-day hybrid driving with all-wheel drive adventures farther afield. Both vehicles are available to view and test drive at Mitsubishi showrooms across the UK.