MITSUBISHI MOTORS IN THE UK AND THE ALL-NEW L200 PICKUP CELEBRATE ‘POWER WHEN IT MATTERS MOST’ WITH THE RELEASE OF STREET FIGHTER, IN CINEMAS 16 OCTOBER

Mitsubishi Motors in the UK announces its latest co-promotion with Street Fighter, the highly anticipated action film arriving in UK cinemas on 16 October 2026.

The Mitsubishi Motors in the UK co-promotion will run across participating dealers and social media channels, offering fans the opportunity to win an exciting trip to Zante, Greece alongside exclusive Street Fighter merchandise. Launching in September, the campaign celebrates the shared attributes of the all-new Mitsubishi L200 pickup and the world-renowned Street Fighter franchise: strength, determination, resilience and the ability to overcome any challenge.

With messaging including ‘Challenge Accepted’, ‘Ready for Every Fight’, and ‘Power When It Matters Most’, the campaign draws parallels between the dependable capability of the all-new Mitsubishi L200 and the fighting spirit displayed by Street Fighter’s iconic characters. Ads will appear in press, social CTV and Out Of Home advertising, promoting both the all-new L200 and the new film.

Set in 1993, estranged Street Fighters Ryu (Andrew Koji) and Ken Masters (Noah Centineo) are thrown back into combat when the mysterious Chun-Li (Callina Liang) recruits them for the next World Warrior Tournament: a brutal clash of fists, fate and fury. But behind this battle royale lies a deadly conspiracy that forces them to face off against each other and the demons of their past. And if they don’t, it’s game over!

Helmed by director Kitao Sakurai, Street Fighter is set to bring the battle from the arcade to the big screen with Hadoukens, roundhouses, and all the fans’ favourite characters.

George Wallis, Head of Marketing for Mitsubishi Motors in the UK, said, “The new Street Fighter film delivers action, excitement and determination in abundance, qualities that perfectly reflect the all-new Mitsubishi L200. Renowned for its durability, capability and go-anywhere attitude, the L200 pick-up has earned a reputation as a true champion both on and off the road. We’re delighted to be partnering on this exciting promotion and to give fans the opportunity to celebrate the arrival of one of the world’s most iconic entertainment franchises.”